In a world where customization is highly valued though not always accessible, mainstays such as Nike and newcomers such as Dutch jewelry startup, Zazzy, are utilizing new technology to break the mold.
Zazzy is a platform that provides users with the tools to create their own unique, custom jewelry which is brought to life using 3D printing technology. By allowing the consumer to become the designer, each user can create something that’s uniquely theirs.
In this Q&A, we catch up with Zazzy co-founder and CEO, Gert Jan Spriensma to learn more:
1) Introduce yourself! What’s your name, where are you from, and what do you do?
My name is Gert Jan Spriensma, I currently live in the beautiful city of Amsterdam and am one of the co-founders of Zazzy. With Zazzy we make it possible for everybody to design their own unique and personal jewelry in an easy and fun way online.
2) When did you first learn about 3D printing?
During my studies I printed a very small heart with two letters on it. This was about eight or nine years ago. The quality was not very good at the time, but it was really exciting to print something. Over the past few years, I have been following the developments in the field and at a certain time I thought, this is getting cooler and cooler, let’s see what we can do with it.
3) What was the first thing you ever printed?
As I mentioned, a heart with two letters. We did a project together and the other guy wanted to make something for his girlfriend, so we fired up Solidworks and made a heart with the initials of him and his girlfriend.
4) What impact do you envision 3D printing to have on the fashion industry and when?
I think it will change everything, of course not right away, but step by step we will go to a future where the distinction between consumers and producers will blur. I think one of the most exciting things about 3D printing is that just like what happened with the internet, everybody can contribute. I might start with a design, and others can adjust it to make it even better or more according to their taste.
5) Do you see 3D printing as a threat to current designers? If not, why? If so, what should be done?
Well not everybody is that creative so I don’t think it is a real threat but with better and more easy to use software more and more people will be able to start designing. And that will give more people the opportunity to express their creativity, and as a result there will be probably more designers.
6) What’s your favorite thing you’ve ever seen 3D printed?
7) What material would you love to be able to work with in 3D printers?
Gold and titanium. It’s really cool to see those materials are available already.
8) Do you own a 3D printer? If so, what model? What design software do you use? How did you learn how to use it?
We currently have a new Ultimaker. We would love to buy the Form1 as well, as this is great for prototyping jewelry. For our tools, we use Blender, because it is really easy to script. There is a great active community and more and more 3D print features were released in the latest update.
9) What resources would you recommend for someone wanting to do what you do? What should they study?
Gert makes it sound easy, which is really what Zazzy is all about. Check it out for yourselves!