Nike Does It Again

Nike is wasting no time justifying its placement at the top of Fast Company’s list of Most Innovative Companies of 2013. Yesterday, Nike introduced the Vapor Laser Talon, the first ever football cleat produced with 3D printing technology. Nike designers worked with elite trainers and gold medal sprinter, Michael Johnson, to design the shoe, which weighs only 5.6 oz and is built for mastering the 40 yard dash.

Photo courtesy of nikeinc.com

The cleat contains a 3D printed plate, which is designed to optimize an athlete’s acceleration through the first 10 yards of the 40 yard dash. It was built using Selective Laser Sintering Technology (SLS), an additive manufacturing process which uses a high power laser to fuse together small particles of plastic, metal, ceramic, or glass powders. The laser selectively fuses the material layer by layer until the part is complete, based on a 3D description of the product in the form of a CAD file.

“SLS technology has revolutionized the way we design cleat plates – even beyond football – and gives Nike the ability to create solutions that were not possible within the constraints of traditional manufacturing processes” said Shane Kohatsu, Director of Nike Footwear Innovation.

With 44,000 employees and annual revenue of $24 billion in 2012, there are boundless possibilities for what Nike can do. We look forward to seeing what they cook up in the Innovation Kitchen in coming months!

Innovation begins with education. This is something that rang true for the team behind the International Contemporary Furniture Fair (ICFF), which marks it’s 25th anniversary this year. What started as a discussion between Mode Collective, The Architect’s Newspaper and public relations firm Tobin and Tucker on the role of education at the ICFF, evolved into DesignX. […]

Trackbacks

  1. […] than two weeks after Nike announced their new innovation, a football cleat which is created utilizing 3D printing technology, New Balance has come to the […]

  2. […] perfect footwear has been riding the 3D printing wave in the past few months. We saw this with Nike’s football cleat and New Balances’s running shoe. Today, PSFK reported on the customizable, personalizable […]

  3. […] perfect footwear has been riding the 3D printing wave in the past few months. We saw this with Nike’s football cleat and New Balances’s running shoe. Today, PSFK reported on the customizable, personalizable […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: