New Balance Follows In Nike’s Footsteps

Less than two weeks after Nike announced their new innovation, a football cleat created utilizing 3D printing technology, New Balance has come to the table.  On Wednesday, the company debuted a running shoe, which contains a customizable 3D printed plate and promises to enhance a runners performance.

This product image released by New Balance shows a New Balance shoe from Jack Bolas’ 3D printed plate. New Balance is taking customization much further than choosing colors or other aesthetic details. The athletic brand is introducing sneakers that use 3-D printing to create a plate on the sole of the shoe that is supposed to enhance performance with every step. (AP Photo/New Balance)

Photo Courtesy of Associated Press/New Balance

Prior to the plates production, athletes are measured and monitored using 100 sensors to gauge how their foot moves as they run as well as how and where they apply pressure.  A motion capture system is then used to detect broader movement. All of this data is input into the creation of a plate that lives on the sole of the shoe.

Photo Courtesy of Brian Babineau/New Balance via Wired.com

Like many other 3D printed forays into apparel, this product is currently unavailable to the masses. However, as Katherine Petrecca, the business manager of studio innovation, told the Associated Press,

“The technology is early and our implementation is still really in a very early phase, but you can envision as the technology improves and capacity increases — and cost comes down — the audience who will benefit from customization will just grow and grow and grow. This will get down eventually to the casual athlete.”

Chris Wawrousek, studio innovation lead designer, added,

“It feels like a new industrial revolution in some ways. We’re no longer limited by scale to produce a product, and customization can be totally practical.”

Innovation begins with education. This is something that rang true for the team behind the International Contemporary Furniture Fair (ICFF), which marks it’s 25th anniversary this year. What started as a discussion between Mode Collective, The Architect’s Newspaper and public relations firm Tobin and Tucker on the role of education at the ICFF, evolved into DesignX. […]

Trackbacks

  1. […] New Balance jumps into the 3D fray with a customizable running shoe. […]

  2. […] the 3D printing wave in the past few months. We saw this with Nike’s football cleat and New Balances’s running shoe. Today, PSFK reported on the customizable, personalizable shoe by designer Pavla Podsednikova. […]

  3. […] riding the 3D printing wave in the past few months. We saw this with Nike’s football cleat and New Balances’s running shoe. Today, PSFK reported on the customizable, personalizable shoe by designer Pavla Podsednikova. […]

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